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OUR STORY

Choose Your Animal is a bold mission hatched by its Austrian and Australian co-founders, Ursula and Richard Keane. The husband and wife team launched the sustainable active wear brand to honour Richard's sister, Tanya, who tragically died through suicide.

The mission of Choose Your Animal is inspired by Tanya and her spirit, who was a great lover of the environment and animals. The world's habitats are being disastrously exploited by the modern way of life. We strongly believe that all of us can change this—if we choose to. You can make a difference by wearing a sustainable clothing brand that is doing its part to help protect the environment and all its creatures. Choose Your Animal, wear your cause.

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